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05.10 DIGITAL360LAB

What are the goals of the initiative?

Digital360Lab is a new South Australian Film Corporation (SAFC) initiative designed to provide targeted professional development and project development support to South Australian drama, documentary and digital media content creators. The initiative aims to give SA-based teams a competitive industry advantage in light of shifting finance and distribution models, audience behaviours and technological advances in the screen industries.  

Presented by high calibre industry professionals working within the film, television and digital media industries in Australia and overseas, Digital360Lab will focus on audiences/users, transmedia story scoping, concept testing and developing nuanced financing, marketing, distribution and revenue models. The lab will equip key creatives to develop and produce innovative content with well-developed project and business plans and electronic ‘proof of concepts’.  

Successful applicants will undertake a laboratory-style program over six months, including a series of targeted one day workshops, ongoing mentoring with industry professionals as well as access to a series of open public seminars with the immediate aim to:

• Demystify the domain of “digital media” and provide information on new technologies and market trends within the screen industries
• Provide a methodology for scoping the creative and business opportunities for all drama, documentary, cross-platform and interactive projects, whether they remain single /traditional properties or develop into cross-platform /interactive properties
• Provide information on audience engagement strategies, finance and revenue models and deal structures to maximise outcomes for producers
• Provide detailed script and project development support for extensions of the story world in to narrative-rich online, cross-platform and interactive content
• Generate teasers or other electronic proof of concepts to release online to gauge audience/user appeal and build an audience/user base
• Position applicants to apply for SAFC Drama, Documentary or Digital Media investment, market investment or tap in to new finance models

Digital360Lab will develop up to six teams through the intensive laboratory program.

Who is eligible?

In addition to the eligibility criteria detailed in the General Guidelines and the specific eligibility criteria detailed in the Digital Media Development Investment Guidelines, applicants are expected to be South Australian-based teams.

Applications from teams comprised of writer/producer/multiplatform, interactive or marketing and distribution producer/director (live action, animation, interactive)/digital developers (web, games, other) are strongly encouraged.

• applicants should be able to clearly demonstrate their ability and willingness to develop their projects to professional standards on schedule and within budget

Full time employees of national broadcasters are ineligible to apply. 

When can I apply?

The application deadline for the Digital360Lab is COB 5pm Monday 29^th October 2012. 

Downloads

05.10 Digital 360LAB Guidelines
05.10 Digital 360LAB Application Form
General Guidelines
SAFC Standard Terms of Trade

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